The Einstein Principle:

Accomplish More By Doing Less

Einstein’s theory of relativity was born from a work ethic principled on narrowing one’s focus (for him this unfortunately left out distractions like hygiene, social decorum and his wife). Property owners and managers should take a page from his book (no, not The Evolution of Physics). They should re-engineer their processes to allow them to focus their attention on select meaningful and productive pursuits.

Today, even the best property managers and owners likely aren’t developing one of the greatest achievements of the past century, but they are being more selective with with their endeavors. OK, so they don’t want to spend their time juggling, but what to do with the other balls?

The most successful organizations select a technology partner to provide the critical information, systems, and support competencies that are not central to a property management organization. Enabling technologies help companies accomplish more with fewer resources, improve service levels, attract and retain tenants, manage assets more effectively, and lower business and financial risk.

The adoption of information collection and reporting tools allows managers the time to apply their skill and experience to more meaningful tenant interactions, decision making, outreach, and brand management. Just don’t pull an Einstein and forget to wear socks.